Our Purpose
& Value
Our Purpose
BA Group is to responsibly source the business that advance everyday life.
We do so through our strategy of sustainably growing total shareholder returns while maintaining a strong investment grade rating and acting as a responsible operator.
We fulfil our Purpose and deliver on our strategy in a manner that reflects our Values of integrity, responsibility, openness, simplicity, entrepreneurialism and safety.
Our Values
Our Values reflect our Purpose, our priorities and the beliefs by which we conduct ourselves and carry out our business activities. They define what it means to work at BA Group, regardless of location or role.
They are the fundamental basis of our sustainability management system along with our Code of Conduct and our policies.
iROSES
Integrity
We have the courage to do what's right, even when it’s hard. We do what we say and treat each other fairly and with respect.
Responsibility
We take responsibility for our actions. We talk and listen to others to understand what they expect from us. We work to improve our commercial, social and environmental performance.
Openness
We're honest and straightforward when we communicate. We push ourselves to improve by sharing information and encouraging dialogue and feedback.
Simplicity
We work efficiently and focus on what’s important. We avoid unnecessary complexity and look for simple, pragmatic solutions.
Entrepreneurialism
We encourage new ideas and quickly adapt to change. We're always looking for new opportunities to create value and find better and safer ways of working.
Safety
We never compromise on safety. We look out for one another and stop work if it's not safe.